Experimental designs in measuring the effectiveness of promotion
William S. Hoofnagle
| Year of publication: |
1969
|
|---|---|
| Authors: | Hoofnagle, William S. |
| Published in: |
How much to spend for advertising. - New York : Ass. of National Advertisers. - 1969, p. 97-110
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: The Journal of Marketing Research. 1965, May |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002952176