Experimental marketing - a new concept in long range planning
Seymour Kroll
Year of publication: |
1961
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Authors: | Kroll, Seymour |
Published in: |
Proceedings of the ... National Conference of the American Marketing Association. - Chicago, Ill. : Assoc., ZDB-ID 610441-1. - Vol. 44.1961, p. 191-206
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Subject: | Absatzplanung | Verbrauchsgüter | Absatz und Verbrauch |
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