Experimentation and budgeting in advertising : an adaptive control approach
Year of publication: |
1980
|
---|---|
Authors: | Pekelman, Dov ; Tse, Edison |
Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 28.1980, 2, p. 321-347
|
Subject: | Werbungsbetrieb |
-
Optimale Werbebudget- und Werbeprogrammplanung
Benz, Jochen, (1981)
-
Optimale Werbeprogrammplanung : Grundlagen und Entscheidungsmodelle
Junk, Hermann, (1971)
-
Guidelines in selling magazine advertising
Van, Karyl, (1971)
- More ...
-
Adaptive control, survey of methods and applications
Pekelman, Dov, (1978)
-
Firm adjustment to abrupt changes in price expectations
Pekelman, Dov, (1977)
-
Mathematical programming models for the determination of attribute weights
Pekelman, Dov, (1974)
- More ...