Experimentation and start-up performance : evidence from A/B testing
Year of publication: |
2022
|
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Authors: | Koning, Rembrand ; Hasan, Sharique ; Chatterji, Aaron |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 9, p. 6434-6453
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Subject: | entrepreneurial strategy | entrepreneurship | experimentation | innovation | organizational learning | Experiment | Lernende Organisation | Learning organization | Unternehmensgründung | Business start-up | Innovation | Entrepreneurship | Entrepreneurship approach | Unternehmenserfolg | Firm performance | Lernprozess | Learning process |
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