Experiments in Competitive Product Positioning: Actual Behavior Compared to Nash Solutions

Almost all results on competitive product positioning derived in the literature so far arebased on the hypothesis that static Nash equilibria of profit-maximizing competitors areaccurate predictors of final market configurations. If the positioning behavior of firmsdiffers from this assumption, it is questionable whether the corresponding propositionscan be used in optimal product positioning...

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Year of publication:	2001-04-01
Authors:	Marks, Ulf Gerold ; Albers, Sönke
Published in:	Universität Kiel - Lehrstuhl für Innovation, Neue Medien und Marketing - Publikationen Schmalenbach Business Review, Vol. 53 (July 2001), 150-174
Publisher:	Universität <Kiel> / Lehrstuhl für Innovation, Neue Medien und Marketing
Subject:	Produktpolitik \| Konkurrenzanalyse \| Marketing-Mix \| Produkt-Mix \| Produktpositionierung

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Extent:	40 p.
Type of publication:	Article
Language:	English
Classification:	Market research ; Product policy ; Individual Articles ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005841015