Expert Systems in Marketing: Current Trends and an Alternative Scenario
Year of publication: |
1992
|
---|---|
Authors: | Wright, George ; Rowe, Gene |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 10.1992, 6, p. 24-30
|
Publisher: |
MCB UP Ltd |
Subject: | Expert systems | Marketing | Marketing information systems | Organizations |
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