Expert voices - Motivating Matters - Big-money prizes may generate buzz, but they don't boost long-term sales
Year of publication: |
2000
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Authors: | Alonzo, Vincent |
Published in: |
Sales & marketing management. - New York, NY : Sales & Marketing Management, ISSN 0163-7517, ZDB-ID 1995327. - Vol. 152.2000, 4, p. 47-51
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Saved in:
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