Expertensystem zur Beurteilung von Werbestrategien
Thomas Levermann
| Year of publication: |
1995
|
|---|---|
| Authors: | Levermann, Thomas |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. [u.a.] Wiesbaden : Gabler |
| Subject: | Werbestrategie | Expertensystem |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVII, 326 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Zugl.: Saarbrücken, Univ., Diss., 1994 |
| Notes: | Literaturverz. S. 297 - 326 |
| ISBN: | 3-8244-6119-6 |
| Classification: | Marketing ; Künstliche Intelligenz |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000532142