Expertise, immersion et valeur perçue : des variables stratégiques pour les sites web commerciaux
| Year of publication: |
2011-04
|
|---|---|
| Authors: | Charfi, Ahmed Anis |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Variables stratégiques | Sites web commerciaux |
| Series: | |
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| Type of publication: | Book / Working Paper |
| Classification: | L81 - Retail and Wholesale Trade; Warehousing ; M31 - Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10010706392