Explaining advertising intensity at the firm level : the Belgian case
Year of publication: |
1992
|
---|---|
Authors: | Pelsmacker, Patrick de |
Other Persons: | Jegers, Marc (contributor) ; Proost, J. (contributor) |
Published in: |
Revue d'économie industrielle. - Liège : De Boeck, ISSN 0154-3229, ZDB-ID 420834-1. - 1992, p. 42-52
|
Subject: | Werbung | Advertising | Kosten | Costs | Rentabilität | Profitability | Belgien | Belgium |
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