Explaining alliance partner selection : fit, trust and strategic expediency
Year of publication: |
2007
|
---|---|
Authors: | Bierly, Paul E. ; Gallagher, Scott |
Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 160984-1. - Vol. 40.2007, 2, p. 134-153
|
Subject: | Strategische Allianz | Strategic alliance | Synergie | Synergy | Vertrauen | Confidence | Entscheidung | Decision |
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