Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters
Year of publication: |
December 2016
|
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Authors: | Choi, Eunha ; Ko, Eunju ; Kim, Angella J. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 5827-5832
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Subject: | Art marketing | Digital marketing | Encounter | Luxury | Value co-creation | Luxusgüter | Luxury goods | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Online-Marketing | Internet marketing |
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