Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites
Year of publication: |
2008
|
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Authors: | Lowry, Paul Benjamin ; Vance, Anthony ; Moody, Greg ; Beckman, Bryan ; Read, Aaron |
Institutions: | Université Paris-Dauphine (Paris IX) |
Subject: | associative network model of memory | brand awareness | brand image | branding alliance | e-commerce | information integration theory | Internet | trust | Web site quality |
Series: | |
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Type of publication: | Book / Working Paper |
Notes: | Published in Journal of Management Information Systems, 2008, Vol. 24, no. 4. pp. 199-224.Length: 25 pages |
Classification: | D91 - Intertemporal Consumer Choice; Life Cycle Models and Saving ; D18 - Consumer Protection ; L14 - Transactional Relationships; Contracts and Reputation; Networks ; L81 - Retail and Wholesale Trade; Warehousing ; M31 - Marketing |
Source: |
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