Explaining behavioural intentions toward co-branded products
Year of publication: |
2007
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Authors: | Helmig, Bernd ; Huber, Jan-Alexander ; Leeflang, Peter |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 23.2007, 3, p. 285-305
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Saved in:
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