Explaining choice option attractiveness by beliefs elicited by the laddering method
Year of publication: |
2005
|
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Authors: | Grunert, Klaus G. ; Bech-Larsen, Tino |
Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 26.2005, 2, p. 223-241
|
Subject: | Sozialpsychologie | Social psychology | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Meinung | Opinion |
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