Explaining consumer choice
Year of publication: |
2007
|
---|---|
Authors: | Foxall, Gordon R. |
Publisher: |
Basingstoke : Palgrave Macmillan |
Subject: | Verbraucherverhalten | Wirtschaftspsychologie | Consumer behavior |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R., (2016)
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Kauf-Instinkt : mit einem einfachen Modell des Konsumverhaltens zu zielsicheren Marketingstrategien
Hamm, Ingo, (2019)
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Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert, (2019)
- More ...
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The Role of Neurophysiology, Emotion and Contingency in the Explanation of Consumer Choice
Foxall, Gordon R.,
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Developments in Consumer Behaviour
Foxall, Gordon R.,
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Patterns of consumer response to retail price differentials
Oliveira-Castro, Jorge M., (2005)
- More ...