Explaining consumer responses to ethnic and religious minorities in advertising : the case of Israel and Germany
Anna Rößner, Yaniv Gvili and Martin Eisend
| Year of publication: |
2021
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|---|---|
| Authors: | Rößner, Anna ; Gvili, Yaniv ; Eisend, Martin |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 50.2021, 4, p. 391-407
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| Subject: | Werbung | Advertising | Ethnische Gruppe | Ethnic group | Religionsgemeinschaft | Religious community | Minderheit | Minority | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Israel |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2021.1939201 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012650822