Explaining consumer suspicion : insights of a vignette study on online product reviews
Tim Kollmer, Andreas Eckhardt, Victoria Reibenspiess
| Year of publication: |
2022
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|---|---|
| Authors: | Kollmer, Tim ; Eckhardt, Andreas ; Reibenspiess, Victoria |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 32.2022, 3, p. 1221-1238
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| Subject: | Deception | Online purchasing behavior | Product reviews | Suspicion | Vignette study | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-022-00549-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463375