Re-explaining international entry modes : interaction and moderating effects on entry modes of pharmaceutical companies into transition economies
Thomas Wrona; Piotr Trąpczyński
| Year of publication: |
2012
|
|---|---|
| Authors: | Wrona, Thomas ; Trąpczyński, Piotr |
| Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 30.2012, 4, p. 295-315
|
| Subject: | Internationaler Markteintritt | International market entry | Pharmaindustrie | Pharmaceutical industry | Transformationsstaaten | Transition countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009574618