Explaining international performance: Marketing mix, planning, and their interaction
Year of publication: |
1998
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Authors: | Shoham, Aviv ; Kropp, Fredric |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 16.1998, 2-3, p. 114-123
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