Explaining Mobile Commerce Usage Intention Based on Technology Acceptance Models in a Developing Market Context
Alternative title: | Objašnjenje namjere korištenja mobilne trgovine na temelju modela prihvaćanja tehnologije (TAM) u okviru tržišta u razvoju |
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Year of publication: |
2021
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Authors: | Chimborazo, Luis Edwin ; Frasquet Deltoro, Marta ; Mollá Descals, Alejandro |
Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 33.2021, 1, p. 25-40
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Subject: | TAM model | UTAUT2 model | mobile commerce | developing market | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in kroatischer Sprache |
Other identifiers: | 10.22598/mt/2021.33.1.25 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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