Explaining prices paid for television ad time : the purchasing profile model
Year of publication: |
2010
|
---|---|
Authors: | Fu, W. Wayne ; Li, Hairong ; Wildman, Steven S. |
Published in: |
The media industries and their markets : quantitative analyses. - Basingstoke, Hampshire [u.a.] : Palgrave Macmillan, ISBN 978-0-230-27770-0. - 2010, p. 171-194
|
Subject: | Wissensgesellschaft | Knowledge society | Mediensektor | Media industries | Fernsehsender | Television industry | Gebühr | Charges | Theorie | Theory |
-
Preference for flat-rate media access fees : a behavioural economics interpretation
Mitomo, Hitoshi, (2010)
-
The effects of competition on the profitability of European television channels
Artero, Juan P., (2010)
-
Kernressourcenmanagement in Medienunternehmen
Habann, Frank, (1999)
- More ...
-
Economic and cultural influences on the theatrical consumption of foreign films in Singapore
Fu, W. Wayne, (2008)
-
Software-platform integration, imcompatibility and system-user switching
Lee, Sang-Yong Tom, (2006)
-
Fu, W. Wayne, (2009)
- More ...