Explaining reviewing effort : existing reviews as potential driver
Christoph Rohde, Alexander Kupfer, Steffen Zimmermann
| Year of publication: |
2022
|
|---|---|
| Authors: | Rohde, Christoph ; Kupfer, Alexander ; Zimmermann, Steffen |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 32.2022, 3, p. 1169-1185
|
| Subject: | Existing reviews | Online review platform | Online reviews | Reviewing effort | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Social Web | Social web | Digitale Plattform | Digital platform | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-022-00595-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463370