Explaining reviewing effort : existing reviews as potential driver
Year of publication: |
2022
|
---|---|
Authors: | Rohde, Christoph ; Kupfer, Alexander ; Zimmermann, Steffen |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 32.2022, 3, p. 1169-1185
|
Subject: | Existing reviews | Online review platform | Online reviews | Reviewing effort | Data Mining | Data mining | Virales Marketing | Viral marketing | Personalisierung | Personalization | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
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