Explaining reward crowdfunding backers' intentions and behavior
Prince Baah-Peprah
Year of publication: |
2023
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Authors: | Baah-Peprah, Prince |
Published in: |
Baltic journal of management : BJM. - Bradford : Emerald, ISSN 1746-5273, ZDB-ID 2241820-9. - Vol. 18.2023, 2, p. 262-281
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Subject: | Behavior | Crowdfunding | Intentions | Technology acceptance model | Usefulness | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Verhalten | Behaviour |
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