Explaining the do-it-yourself (DIY) retail market in a developing country: preliminary lessons from India
Year of publication: |
2010
|
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Authors: | Gurtoo, Anjula ; Sarup, Vidosh ; Williams, Colin C. |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 20.2010, 3, p. 335-351
|
Subject: | Heimwerkermarkt | DIY retail | Konsumentenverhalten | Consumer behaviour | Motivation | Indien | India |
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