Explaining the visual attention model in impulsive purchase behavior of tourism industry customers by theme analysis method
Year of publication: |
2024
|
---|---|
Authors: | Farokhi, Sajad ; Namamian, Farshid ; Sarem, Ali Asghari ; Lamuki, Tohfeh Ghobadi |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 15.2024, 1, p. 279-292
|
Subject: | Impulsive purchase | Purchase behavior | Theme analysis | Tourism industry | Visual attention | Tourismuswirtschaft | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
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