Exploitation and exploration in international joint ventures : moderating effects of partner control imbalance and product similarity
Year of publication: |
2016
|
---|---|
Authors: | Jin, Jason Lu ; Zhou, Kevin Zheng ; Wang, Yonggui |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 24.2016, 4, p. 20-38
|
Subject: | exploitation | exploration | international joint venture | control imbalance | product similarity | Joint Venture | Joint venture | Marxismus | Marxism |
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