Exploitation strategy and performance of contract manufacturing exporters : the mediating roles of exploration strategy and marketing capability
Revti Raman Sharma, Thao Kim Nguyen, Dave Crick
| Year of publication: |
September 2018
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|---|---|
| Authors: | Sharma, Revti Raman ; Nguyen, Thao Kim ; Crick, Dave |
| Published in: |
Journal of international management. - New York, NY : Elsevier, ISSN 1075-4253, ZDB-ID 1285468-2. - Vol. 24.2018, 3, p. 271-283
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| Subject: | Contract manufacturing exporters | Global value chains | Exploitation strategy | Exploration strategy | Marketing capability | Export performance | Vietnam | Internationales Marketing | International marketing | Export | Außenhandel mit Industriegütern | Manufactures trade | Strategisches Management | Strategic management | Viet Nam | Betriebliche Wertschöpfung | Value creation | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intman.2018.02.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011931532