Exploiting e-commerce trends for international market expansion : the perspective of Polish fashion firms
Year of publication: |
2020
|
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Authors: | Bartosik-Purgat, Małgorzata ; Jankowska, Barbara |
Published in: |
European journal of international management : EJIM. - Genève : Inderscience, ISSN 1751-6765, ZDB-ID 2316652-6. - Vol. 14.2020, 6, p. 1049-1069
|
Subject: | e-commerce | computer mediated communication | zero moment of true concept | research offline purchase online concept | social media | fashion | Poland | Polen | Mode | Fashion | Electronic Commerce | E-commerce | Social Web | Social web | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
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