Exploration, exploitation, ambidexterity and the performance of international SMEs
Year of publication: |
2022
|
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Authors: | Su, Lixun ; Cui, Annie Peng ; Samiee, Saeed ; Zou, Shaoming |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 5, p. 1372-1397
|
Subject: | Adaptive marketing capabilities | Ambidexterity | Exploitation | Exploration | International marketing | International SMEs | KMU | SME | Organisationale Ambidextrie | Ambidextrous organization | Internationales Marketing | Unternehmenserfolg | Firm performance | Dynamische Kompetenzen | Dynamic capabilities | Internationaler Markteintritt | International market entry |
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