EXPLORATION IN MARKETING THOUGHT. BY GORDON WILLS. IN ASSOCIATION WITH MARKETING COLLEAGUES AT THE UNIVERSITY OF BRADFORD MANAGEMENT CENTRE AND WITH A FOREWORD BY HARRY HENRY. BRADFORD: BRADFORD UNIVERSITY PRESS, LONDON: LOCKWOOD 1971. XXV, 390 S.
| Alternative title: | EXPLORATION IN MARKETING THOUGHT |
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| Year of publication: |
1971
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| Authors: | Wills, Gordon |
| Type of publication: | Book / Working Paper |
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| ISBN: | 0-258-96779-X |
| Source: |
Persistent link: https://www.econbiz.de/10004755792