Exploration of dissonance segments among fashion apparel consumers : evidence from a developing nation
Mohit Jamwal and Sita Mishra
| Year of publication: |
2023
|
|---|---|
| Authors: | Jamwal, Mohit ; Mishra, Sita |
| Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 18.2023, 9, p. 3138-3157
|
| Subject: | Consumer segments | Fashion apparel | Cognitive dissonance theory | Post-purchase regret | Cluster analysis | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Marktsegmentierung | Market segmentation | Textilhandwerk | Textile trades |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-11-2020-1320 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014451795