Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan
Year of publication: |
1998
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Authors: | Money, R.Bruce ; Gilly, Mary C. ; Graham, John L. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 62.1998, 4, p. 76-87
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