An exploratory study of the influence of sales training content and salesperson evaluation on salesperson adaptive selling, customer orientation, listening, and consulting behaviors
Year of publication: |
2008
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Authors: | Pelham, Alfred M. ; Kravitz, Pamela |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 16.2008, 5, p. 413435
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Subject: | Verkaufspersonal | Salespeople | Betriebliches Bildungsmanagement | Employer-provided training | Bewertung | Evaluation | Beziehungsmarketing | Relationship marketing |
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