Exploring a wine farm micro-cluster : a novel business model of diversified ownership
Year of publication: |
2021
|
---|---|
Authors: | Back, Robin M. ; Lowry, Linda L. ; Higgins, Lindsey M. |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 27.2021, 1, p. 103-116
|
Subject: | Agritourism | business model | clustering | micro-cluster | tourist destination | wine tourism | Geschäftsmodell | Business model | Weinbau | Wine industry | Wein | Wine | Tourismus | Tourism | Destinationsmanagement | Destination management | Tourismuswirtschaft | Tourism industry | Tourismusmarketing | Tourism marketing |
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