Exploring advertising as an antecedent to brand experience dimensions : an experimental study
Year of publication: |
December 2018
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Authors: | Bapat, Dhananjay |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 23.2018, 3/4, p. 210-217
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Subject: | Brand experience | Advertising | Experimental study | Experiment | Werbewirkung | Advertising effects | Werbung | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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