Exploring advertising equity in fashion advertising
Year of publication: |
2018
|
---|---|
Authors: | Hess, Brooklyn ; Phillips, Barbara J. |
Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 39.2018, 2, p. 192-205
|
Subject: | Werbung | Advertising | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
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