Exploring age effects on children's preferences of package design : curvilinearity, figurativeness, and complexity
Dan Zhang
| Year of publication: |
2020
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|---|---|
| Authors: | Zhang, Dan |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 32.2020, 5, p. 416-434
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| Subject: | age | Children | design | package | preference | Kinder | Verpackung | Packaging | Altersgruppe | Age group | Präferenztheorie | Theory of preferences | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2020.1763886 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012312904