Exploring art film audiences : a marketing analysis
Sharon L. H. Chuu; Jennifer C. Chang and Judith L. Zaichkowsky
| Year of publication: |
2009
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|---|---|
| Authors: | Chuu, Sharon L. H. ; Chang, Jennifer C. ; Zaichkowsky, Judith Lynne |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 15.2009, 1/2, p. 212-228
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| Subject: | Kunst | Arts | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003884541