Exploring brand management strategies in Chinese manufacturing industry
Fenfang Lin, Wai-Sum Siu
| Year of publication: |
2020
|
|---|---|
| Authors: | Lin, Fenfang ; Siu, Wai-sum |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 27.2020, 1, p. 48-76
|
| Subject: | B2B branding | Brand management | Branding impediments | Branding strategies | Markenführung | China | Markenartikel | Brand | Industrie | Manufacturing industries | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-019-00166-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012297789