Exploring brand masculine patterns : moving beyond monolithic masculinity
Year of publication: |
2013
|
---|---|
Authors: | Azar, Salim L. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 22.2013, 7, p. 502-512
|
Subject: | Masculinity | Brand personality | Cluster analysis | Scale development | Brand gender | Markenführung | Brand management | Markenimage | Brand image | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Markenartikel | Brand |
-
Toward an understanding of brand sexual associations
Azar, Salim L., (2015)
-
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo, (2015)
-
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie, (2015)
- More ...
-
Azar, Salim L., (2018)
-
Toward an understanding of brand sexual associations
Azar, Salim L., (2015)
-
Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L., (2016)
- More ...