Exploring business opportunities from mobile services data of customers : an inter-cluster analysis approach
Year of publication: |
2010
|
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Authors: | Bose, Indranil ; Cheng, Xin |
Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 9.2010, 1/6, p. 197-208
|
Subject: | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Cluster analysis |
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