Exploring buying decisions in hypermarkets by means of thinking aloud protocols
Astrid Spranz
| Year of publication: |
2004
|
|---|---|
| Authors: | Spranz, Astrid |
| Published in: |
Applying qualitative methods to marketing management research. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 1-4039-1660-8. - 2004, p. 76-86
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001921657