Exploring characteristics and motives of consumer innovators : community innovators vs. independent innovators
Susumu Ogawa and Kritinee Pongtanalert
| Year of publication: |
2013
|
|---|---|
| Authors: | Ogawa, Susumu ; Pongtanalert, Kritinee |
| Published in: |
Research technology management : RTM. - Arlington, VA : Industrial Research Inst., ISSN 0895-6308, ZDB-ID 616140-6. - Vol. 56.2013, 3, p. 41-48
|
| Subject: | User innovation | User communities | Consumer innovators | Community-based innovation | Konsumentenverhalten | Consumer behaviour | Innovation | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Produktentwicklung | New product development | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009752301