Exploring consumer associations between corporate reputation, corporate sustainability, and product attributes within utilitarian market contexts
Year of publication: |
July-September 2017
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Authors: | Garry, Tony ; Harwood, Tracy |
Published in: |
International studies of management and organization. - Armonk, NY : Sharpe, ISSN 0020-8825, ZDB-ID 191232-X. - Vol. 47.2017, 3, p. 258-275
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Subject: | Reputation, | sustainability | product attributes | product design | Firmenimage | Corporate reputation | Produktgestaltung | Product design | Reputation | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Brand image | Öko-Produkt | Sustainable product |
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