Exploring consumer confusion in the watch market
Year of publication: |
1997
|
---|---|
Authors: | Mitchell, Vincent‐Wayne ; Papavassiliou, Vassilios |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 15.1997, 4, p. 164-172
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Decision making | Marketing management | New product development |
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