Exploring consumer doubt towards local new products innovation and purchase intention
Year of publication: |
2016
|
---|---|
Authors: | Afzali, Mehdi ; Ahmed, Elsadig Musa |
Published in: |
World Journal of Entrepreneurship, Management and Sustainable Development. - Emerald Group Publishing Limited, ISSN 2042-597X, ZDB-ID 2664517-8. - Vol. 12.2016, 1, p. 2-17
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing | Sustainable development | Management |
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