Exploring consumer loyalty towards brands of safe vegetables in Vietnam
Hai Minh Ngo and Ran Liu, Seifeddine Ben Taieb, Masahiro Moritaka and Susumu Fukuda
| Year of publication: |
2022
|
|---|---|
| Authors: | Hai Minh Ngo ; Liu, Ran ; Ben Taieb, Seifeddine ; Moritaka, Masahiro ; Fukuda, Susumu |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 4, p. 519-536
|
| Subject: | Brand loyalty | Brands | Consumer loyalty | Safe food | Safe vegetables | Vietnam | Konsumentenverhalten | Consumer behaviour | Viet Nam | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Gemüse | Vegetables | Indien | India | Markenartikel | Brand | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-07-2020-0284 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013398052