Exploring consumer purchase intention in cross-boundary retail alliances with gamified OMO virtual-physical fusion services
Year of publication: |
2024
|
---|---|
Authors: | Tsai, Pei-Hsuan |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103698, p. 1-18
|
Subject: | Digital experience | Gamified marketing | Multiple attribute decision analysis | Retail stores | Virtual-physical fusion |
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