Exploring consumer trust in extrinsic quality cues for pork products in China
He Wang, Guojun Zeng, and Shuru Zhong
| Year of publication: |
2022
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|---|---|
| Authors: | Wang, He ; Zeng, Guojun ; Zhong, Shuru |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 28.2022, 3, p. 119-131
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| Subject: | consumer culture | cue preference | cue relationship | pork marketing | Quality cue | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | China | Vertrauen | Confidence | Schweinehaltung | Pig farming |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2022.2053024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013178040